My Name is Prince exhibition

My Name is Prince exhibition

My Name is Prince exhibition
Extended until 5 August 2018!

Beurs van Berlage, Amsterdam
(walking distance from Central Station)

Since the opening in March, the My Name Is Prince exhibition has welcomed thousands of visitors at Beurs van Berlage in Amsterdam. Due to popular demand, host, Brand New Expo, announces it will remain in Amsterdam for another two months. Visitors will now be able to enter the world of one of the most creative and iconic musical artists of all time until August.

Beurs van Berlage in Amsterdam has thus far been the only place in continental Europe where My Name Is Prince can be seen. Since the opening on March 8, thousands of visitors flocked to marvel at the amazing pieces that are on display. The three-month running time proved too short though to accommodate all people who wanted to see the exhibition. In conjunction with Paisley Park it has been decided to prolong the exhibition for another two months, giving more fans the time to visit this one in a lifetime exhibition.

My Name Is Prince has already given thousands of fans the chance to get up close and personal with the music legend’s music and work. The exhibition showcases hundreds of never before seen artifacts direct from Prince’s famous Minnesota private estate Paisley Park, such as instruments, stage outfits, awards and handwritten song lyrics. Visitors get the chance to purchase regular tickets, as well as VIP Tours. The latter gives access to more exhibition rooms, a screening of exclusive live footage, freedom to take pictures in the VIP area and participate in a white glove experience. VIP Tours are hosted by carefully selected Dutch Prince experts and prove to be popular. About 20 percent of the tickets sold thus far have been VIP tickets. The VIP Tours will therefore be prolonged until 5 August as well.

Visitors returning home from the exhibition are enthusiastic. My Name Is Prince received a whopping 4.6 out of 5 stars in Facebook reviews.

  • “This exhibit was definitely more than expected. So much information and so many amazing pieces of Prince memorabilia to see... We truly had a great time.”
  • “Great exhibition! Had a different vibe to the exhibition in London, felt more laid back (…) Highly recommended for fans and non-fans. If you are in Amsterdam you must visit this exhibition!”
  • “Overwhelming! We did the VIP Tour and that is worth every penny. Wonderful experience!”
  • “Great experience 4 people who can't go to Paisley and 4 the Fams (Family) of Prince.”
  • “Excellent! Loved the ambience. People singing and dancing while visiting the exhibition. A really fun time.”

Fans visiting My Name Is Prince will have the chance to witness awe-inspiring exhibits including instruments, stage outfits, awards and handwritten song lyrics. Artefacts leaving Paisley Park for the first time in this unique exhibition include clothing from the 1984/1985 Purple Rain tour and the 1988/1989 Lovesexy tour; wardrobe from the 1990 film, Graffiti Bridge; Gibson L6-S Deluxe guitar that Prince used when he made his national television debut on American Bandstand in 1980. Also used on the Prince tour and Dirty Mind tour; The original bass that was the inspiration for the Cloud guitar; The orange Cloud guitar made for Prince’s 2007 Super Bowl halftime performance (used during The Earth tour in 2007); Third-eye sunglasses from 2014; Diamond studded cane from 2015; Clothing worn during the 2007 3121 shows, 21 nights at The O2 shows and many more; Diamond vest worn during his 2013 V magazine shoot and The Raspberry Beret cloud suit from 1985.

My Name is Prince will be in Amsterdam for a limited engagement.


There is strictly no photography within the exhibition. All visitors bringing phones to the exhibition will be asked to seal their phones in a lockable pouch; which they keep with them while they are visiting.